Communications and Public Affairs Tender released
30 May 2008
Today the Australian Government released a Communications and Public Affairs Request for Tender (RFT), the first of five major RFTs relating to the second phase of Australia’s planning for the 2010 Shanghai World Expo.
Innovative and highly effective communications and public affairs services will be critical to Australia’s success at the Shanghai World Expo, which is expected to be the biggest world exposition in history.
The services will ensure widespread awareness of Australia’s expo presence in both Australia and China, a high level of public engagement with the Australian pavilion (expected to attract some seven million visitors), and will support the development of our business and sponsorship programs.
The successful tenderer will work with DFAT and other stakeholders to promote the Australian Pavilion and associated events and activities at the expo, providing services that include:
- market research and brand development
- marketing campaign development and implementation, including the production of merchandise and collateral
- website development and management
- media management
- crisis and issues management
- evaluation
DFAT encourages bids from service providers with extensive experience implementing innovative and creative communications strategies, particularly in the Chinese market.
The closing time for lodgement of submissions is 2 pm AEST on Tuesday 8 July 2008, and DFAT expects the contract with the successful tenderer will be signed by mid-August 2008.
An industry briefing outlining DFAT’s requirements for the RFT will be held on Tuesday 10 June 2008 at 10am at the RG Casey Building (Department of Foreign Affairs and Trade), John McEwen Crescent in Barton, ACT.
Tenderers who plan to attend the briefing should notify DFAT by 4 pm on Friday 6 June 2008 by contacting Alexandra Seal via email at: expo2010shanghai@dfat.gov.au
The RFT documentation is available from the procurement page of the DFAT website: http://www.dfat.gov.au/tenders/index.html. The opportunity is being advertised nationally and on the AusTender website: https://www.tenders.gov.au
Any enquiries regarding the Communications and Public Affairs RFT should be directed in writing by e-mail to: expo2010shanghai@dfat.gov.au
